Philip Kotler, född 27 maj 1931 i Chicago, är en amerikansk författare, konsult och professor i marknadsföring. Han arbetar för närvarande vid Kellogg School of Management på Northwestern University i USA. Kotler har bland annat skrivit de uppmärksammade böckerna Marketing Management och Principles of Marketing, vilka används som standa… WebbAuthor of Marketing Management: Analysis, Planning and Control and others. Primary Contributions (1) marketing Marketing, the sum of activities involved in directing the …

Historia y biografía de Philip Kotler

WebbPhilip Kotler (Chicago Illinois, 27 de mayo de 1931) es un economista estadounidense especialista en mercadeo, titular distinguido, desde 1988 de la cátedra de Marketing … WebbPhilip Kotler is the 15th most popular economist (up from 16th in 2024), the 237th most popular biography from United States (up from 270th in 2024) and the 2nd most popular American Economist. Philip Kotler is … howling bluff winery penticton

Philip Kotler Britannica

WebbPhilip Kotler has 456 books on Goodreads with 153260 ratings. Philip Kotler’s most popular book is Positioning: The Battle for Your Mind. WebbPhilip Kotler is known around the world as the “father of modern marketing.”. For over 50 years he has taught at the Kellogg School of Management at Northwestern University. … Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2024). He is known for popularizing the … Visa mer Kotler's parents, Betty and Maurice, emigrated from Ukraine and Russia as teenagers and settled in Chicago. Kotler was the eldest of their three sons, born in Chicago on May 27, 1931. He studied at DePaul University for … Visa mer In 1967, Kotler published Marketing Management: Analysis, Planning, and Control, now in its 15th edition,{2016} and the world's most widely adopted textbook in graduate schools … Visa mer Philip has two brothers, Milton and the late Neil Kotler. Philip met Nancy at Radcliffe (Harvard) and they married in 1955. They have three … Visa mer "Guru" books that contain a complete chapter on Professor Kotler's contributions include such titles as: • Crainer, Stuart (1998). The Ultimate Book of Business Gurus: 110 Thinkers Who Really Made a Difference Visa mer Kotler started teaching marketing in 1962 at the Kellogg School of Management, Northwestern University. He believed marketing was an essential part of economics and saw demand as influenced not only by price but also by advertising, sales promotions Visa mer In 1975, Kotler was the first person to receive the "Leader in Marketing Thought" award voted on by the academic members of the Visa mer Philip started a strategic marketing community to ensure marketing and economic progress through diversity. As a part of this initiative, … Visa mer howling bluff